Performance Advertising

Paid Advertising in Kenya

Paid digital campaigns built around defined audiences, measurable actions and continuous optimization instead of simply boosting posts.

Capabilities

Built around business outcomes.

01

Google Ads

Reach people actively searching for relevant products, services and solutions.

02

Meta Advertising

Run structured Facebook and Instagram campaigns for awareness, leads, traffic and conversions.

03

TikTok Advertising

Use suitable creative-led campaigns to reach audiences through TikTok advertising.

04

Remarketing

Reconnect with relevant audiences who have previously interacted with your business.

Delivery

What the service can include.

Campaign strategy
Google Ads
Facebook and Instagram Ads
TikTok Ads
Audience targeting
Remarketing
Conversion tracking
Campaign optimization
Performance reporting
Frequently asked

Common questions.

Is the advertising budget included in management fees?

Advertising spend and campaign management are normally treated separately so the business can clearly understand what is paid to the advertising platform and what covers professional campaign management.

Which advertising platform should my business use?

The appropriate platform depends on your audience, product, service, buying journey, campaign objective and available creative assets.

Do you track leads and conversions?

Where the platform and website setup allow it, conversion tracking should be configured so campaign decisions are based on meaningful business actions rather than clicks alone.

Universal Solutions

Ready to move your business forward?

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