Digital Strategy
Define audiences, channels, campaigns and measurable objectives before spending marketing budget.
Digital Marketing
Digital Marketing in Kenya
Integrated digital marketing for businesses that need more than posting. We connect strategy, advertising, search, content and conversion measurement to support measurable growth.
Capabilities
Built around business outcomes.
Paid Campaigns
Plan and manage advertising across suitable platforms including Google, Meta and TikTok.
Conversion Tracking
Measure enquiries, leads, sales and other valuable actions instead of relying only on reach.
Campaign Optimization
Use performance data to refine audiences, creative, placements and campaign structure.
Delivery
What the service can include.
Digital marketing strategy
Campaign planning
Google Ads management
Meta advertising
TikTok advertising
Remarketing campaigns
Campaign creative coordination
Analytics and conversion tracking
Performance reporting
Frequently asked
Common questions.
What is the difference between digital marketing and social media management?
Social media management focuses on maintaining and growing a brand presence on social platforms through content, publishing and community engagement. Digital marketing is broader and can include paid advertising, SEO, campaign strategy, conversion tracking, search marketing and other acquisition channels.
Do you manage paid advertising?
Yes. Universal Solutions can plan, launch, manage and optimize paid digital campaigns across appropriate advertising platforms.
Do you serve businesses outside Nairobi?
Yes. Universal Solutions works with businesses across Kenya and can manage most digital marketing work remotely.
From Insights
Digital Marketing in Kenya: A Practical Growth Guide for Businesses
See how websites, search, social media, paid advertising and conversion measurement can work together as one digital growth system.
Universal Solutions